The Swimming Success of Social Media Influencers, Sharks and Sea Lions report by Good Things Marketing

A summary & analysis on the engagement of Social Media Influencers in Tourism Marketing for Port Lincoln #abcinstameet16.

This report by Good Things Marketing provides a summary and
analysis of the #abcinstameet16 for Port Lincoln and the effect
of social media influencers in tourism marketing. The aim of this
event was to help promote Adventure Bay Charters and Port Lincoln
through the capturing and creation of organic content to attract the
interest of their specific target market through their large follower
base online using social media influencers.

Influencers play a growing and important role in word-of-mouth and
digital marketing as they have the power to drive sales and interest to
a brand or product through high quality content. A team of specialised
and handpicked influencers with key target audiences were chosen
for this trip. This included professional photographers, fashion and
lifestyle bloggers and vloggers, digital marketing specialists, media
representatives, South Australian icons and tourism specialists...

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