What happened on Day 1 of the Global Coworking Unconference Australia?

Coworking future trends, community identities, marketing platforms and management ideas.

With lots of discussion on coworking and collaborative communities, day one of the Global Coworking Unconference Conference in Sydney on the 4th of June was just as vibrant, engaged and diverse as you’d imagine it to be.

With a furry of plugged in attendees, we managed to raise our twitter hashtag #GCUCAU up to be the #3 trending hashtag on Twitter for Australia for the day. There were many key topics covered and discussed in depth which is broken down below by section. Below is a curation of GTM's Director's tweets (@ahrenzie), GCUC official and attendee tweets that spanned day one’s key topics.


Facts & Future Trends

@ahrenzie
There's about 140 #coworking spaces in #Australia - @BradKrauskopf at #GCUCAU @GCUCAU @HubAustralia

@ahrenzie  
70% of all employment in #Australia is in #small business. We've got to #collaborate and #connect - @BradKrauskopf at @GCUCAU #GCUCAU

@ahrenzie  
#Adelaide: 13 #coworking spaces, 270 #businesses in those coworking spaces, equates to 10% of CW spaces in AU - @RenewalSA @GCUCAU #GCUCAU

‏@ahrenzie
1/2 Coworkers in NSW are generally 75% are 40yrs, $74-108k salary, proff or public sector @NSWTrade_Invest @GCUCAU #GCUCAU

@ahrenzie
2/2 #coworkers in NSW are 72% much more more productive, spend pp per week $75 locally in nearby business @NSWTrade_Invest @GCUCAU #GCUCAU

‏@ahrenzie  
Lots of #bigbusiness is putting people into #coworking spaces - @LinkCoworking #gcucau @GCUCAU. Future #trend alert - #dispersed #workforce

@ahrenzie retweeted @GCUCAU
Hello, new trend identified - big #RealEstate changes ahead!
@GCUCAU
With recent @wework valuation of $5 billion this has created interest in the real estate industry. - Liz Elam http://snip.ly/GgLs  #gcucau

@ahrenzie  
New demands on #realestate: flexibility, agility, economic efficiency, mobility + engagement - @GCUCAU #GCUCAU

@ahrenzie  
.@LinkCoworking put her #coworking space in a place where people live, rather than the overloaded city - @GCUCAU #GCUCAU

@MNDYintl  
#GCUCAU Coworking is showing up in alternative places such as shopping centres, airports, petrol stations, libraries.

‏@ahrenzie  
Future trends - #nomad travel #coworkers who season hop across the globe #GCUCAU @GCUCAU

Community & Membership

@GCUCAU 
A space is not a community, events are not a community. @markwoodrow #gcucau

@GCUCAU 
Within a workspace you need to have spaces that allow people to be comfortable including introverts & extroverts. @KyrstyanM #gcucau

‏@CoActiv8
Coworking is about sharing ideas, fears, hopes, and even business plans with industry colleagues - "be a guppy" via @LinkCoworking #GCUCAU

Corporate & Government
@fringesydney
Innovation doesn't happen in a board room - it happens on the edges - #coworking @simon_pole #GCUCAU

@ahrenzie  
If the company you work for is anti-#collaboration and anti-#innovation, it's not ideal nor practical. Indeed regressive! - @GCUCAU #GCUCAU

@eva_perrone  
Why connect with CW Spaces? If a corporate wants to be innovative & disruptive, they should surround themselves with innovation & disruption.

Marketing & Platforms
‏@ahrenzie 
#Twitter, #LinkedIn, #Facebook and #social mention monitoring are key for @Fishburners and @inspire9 - @GCUCAU #gcucau #marketing

@ahrenzie 
With #marketing, we don't tend to market but to share (on #socialmedia) - @inspire9 @nathan_scott @GCUCAU #gcucau. Love it! @GT_Marketing

@GCUCAU
One of the most valuable tools we use @fishburners is a closed FB group. The platform isn't the best but the content is @murray #gcucau

@ahrenzie 
#Advertsing? No, we just do #socialmedia, @adwords and word of mouth - @LinkCoworking #GCUCAU @GCUCAU. That's powerful! @GT_Marketing

@ahrenzie 
On @google searches, it's still traditional word searches not 'coworking' keywords - @BradKrauskopf #GCUCAU @GCUCAU @GT_Marketing

Coworking management
‏@GCUCAU 
Ideas for cashflow: One time lifetime membership fee - allows people to leave & come back. Punchcard for people who want a day rate. #gcucau

‏@GCUCAU 
Put a structure in place that enables members to run their own events. The community needs to exist outside the facilitators. Diana #gcacau

@GCUCAU 
For hubs to succeed outside of the cities they need a diverse business model. @BronwynBuksh #gcucau

‏@ahrenzie 
#Events- how much is too much?Watch for staff exhaustion, ensure you have space, focus on target audience key avail times. @GCUCAU #GCUCAU

@GCUCUSA 
@nathan_scott - when you develop #technology in your #coworking space, make sure it's resilient - also #tech should work invisibly #GCUCAU

Bonus tweets
‏@GCUCAU
"Dogs and babies" metric @inspire9 shows that members are comfortable & proud of coming to work. Melina. #gcucau

 ‏@GCUCAU 
Tools to check out @tribes_app @slackhq @LiquidSpace #gcucau #tech #coworking

‏@ahrenzie 
Coolest thing you have in your #coworking space? #Robot that acts like a human in a virtual meeting at @inspire9 #GCUCAU @GCUCAU

 

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